Marketing your healthcare practice may fall low in your priorities especially if you are both trying to find new patients and service your established clientele. Marketing, though, is vital to increased traffic.
Below you'll find proven medical / dental marketing strategies to use as a checklist for your practice.
Identify and engage your target audience — it's not possible to reach everyone, everywhere. However, you can target audience and find unique ways to reach them. MEDICAL PROMOTION recommends targeted media, social media, and webpage as part of your marketing scheme.
Utilize a unique and consistent logo and tagline — though, it may sound obvious, consistent and attractive branding is one of the most important elements involved in gaining new patients. It will create brand recognition and a sense of awareness among your patients and any new clientele.
"Welcome to the neighborhood" greeting cards — get lists of new homeowners from many sources, even at a cost and send out a "Welcome to the Neighborhood" card to these new potential patients.
Get involved in your community — patients feel connected to a healthcare professional they encounter outside of his / her practice. Sponsor local events, from charity events to school athletics, by buying advertising, donating items with your logo on them, setting up a booth, or just making your presence known.
Start blogging — offer to your prospective patients interesting information that’s relevant to their lives.
Get your website SEO friendly — heighten your website with SEO content that drives people to your page. SEO will get your website listed higher in search engines, especially in your region.
Free or discounted exams / cleanings — don't make offers if you don't do your research first. Make sure you’re not offering the same incentives as every other practice in your region. Differentiate enough to catch patients’ attention.
Engage on social media — nowadays, social media is a must! Facebook, Twitter, Instagram and Pinterest, are all social media platforms that offer unique and engaging ways for your dental practice to interact with patients. Ensure that your posts are interesting and relevant. Quotes and humor usually work well, but whatever it is, try to make it something readers will want to share.
Facebook retargeting — it's the best place to remind people they’ve been to your practice and need to book an appointment, or read reviews about your practice! If you get 2,000 clicks per month to your website, you can retarget the Facebook ads to drive incredibly cheap, targeted clicks to your site.
Get cross-referral alliances — get cross-referral alliances with other doctors and businesses in the area and get new local patients. Make sure it’s a doctor or you’re comfortable sending people to or this strategy could backfire.
Send e-newsletters and keep in touch with current and potential patients by sending out a newsletter with dental tips, new applied techniques and information. These e-newsletters work as a gentle reminder so that your patients remember to call for their next appointment without being pushy or overt in the call to action.
Patient testimonials and reviews — reviews are becoming more and more important as new patients conduct online searches to find a new dentist in their region. Kindly ask patients to write reviews on sites such as Google and Yelp and make sure to respond to reviews, whether good or bad.
Get your website optimized for mobiles — More and more people search for local services, including dentists, from their smartphones or tablets instead of a traditional desktops. Make sure your website is optimized for these devices so that it is easy to navigate and gather information, no matter how a potential patient accesses it.
Be an expert in your "sub-specialty" — patients want to know they’re in best ever hands. By writing occasional articles for magazines or newspapers and then featuring them on your website and in your office, gives your patients a sense that you’re an expert in your field, which builds confidence in your abilities. This content should also be placed online and be SEO friendly, which MEDICAL PROMOTION can help you develop.
Use videos to market your practice — this is one of the most effective trends and there is no doubt about it: videos are more engaging than plain text. Speak yourself to potential patients by posting a well-made video on your website, which maybe features a tour of your office. Visuals tend to work better than other marketing schemes.
Pay Per Click (PPC)— PPC advertising is a great way to get the most from your marketing plan. These purchased advertisements help you develop a clientele and recruit new traffic based on paid placement on a search engines. It targets prominent patients based on their searches, and leaves you in a position to attract new patietnts to your page, another strategy that MEDICAL PROMOTION encourages.